How Kick.com Started - Origins, Founders & Streamer Success

It’s been a whirlwind few years at KICK HQ. From beginning as the new kid on the block to becoming a staple of the live-streaming world, the journey has been long but worthwhile. Despite only launching as a video platform at the end of 2022, it was able to partner with the biggest names and cultivate a large global audience. It’s now clear that this is a leading streaming platform.

What is Kick.com?

More than anything, KICK is a place for innovation in entertainment. Known for its creator-first mindset, its mission is to disrupt and redefine the live-streaming landscape, whilst also recognizing our creators’ hard work. With so much company interference for streamers on other live video streaming platforms, there was space for a platform that allowed its content creators the freedom to explore what they wanted to make their niche. The aim is to give power to those who make the platform.

The Origins of Kick.com

The online streaming platform began life as the brainchild of a group of livestreamers looking to disrupt the status quo that was keeping the revenue share of content creators low. Tech entrepreneurs, Eddie Craven and Bijan Tehran, and a popular streamer, Trainwreckstv, looked at the streaming industries and saw a niche for a streamer-first approach to creating content that wasn’t being filled by the established names. 

That led to the 2022 launch of Kick.com BETA and it has continued to grow since then, with a number of famous names making the platform its home, including established streamers like xQc and Adin Ross.

Speaking about Trainwreckstv involvement, Craven says, “The very first discussions around KICK involved Trainwrecks. He’s been there since before day one - he’s been there the whole way. He’s added invaluable feedback towards the roadmap.”

Who Owns Kick.com?

KICK was co-founded   by entrepreneurs, Bijan Tehrani and Eddie Craven, under the Australian company, Easygo, known for its online entertainment and gaming offerings. Tehrani and Craven have continued to grow the brand by acquiring deals with active streamers from a number of different niches, as well as fostering KICK’s growing community. The pair have diversified the offering on the platform by signing landmark deals with personalities like chess grandmaster Hikaru Nakamura and signed partnerships with the UFC and F1.

How Did Kick.com Become the Fast Growing Streaming Platform?

Achieving the feat of disrupting the monopoly that a lot of other sites had on the streaming industry was never going to be easy. But Bijan Tehrani and Eddie Craven started KICK with one thing in mind that was going to help propel the platform to the heights it finds itself at now. That is creating a creator-friendly platform that ensured a fairer revenue split than any of the competitors on the market.

Craven stated the mission of KICK when saying, “what we are doing is continuing to design a platform to rival behemoths previously without proper competition, which properly recognizes the value of live streaming”.

And value is something that the two at the helm of the brand-new streaming experience held at the heart of the business. Aside from ensuring that 95% of the subscription revenue a streamer makes, they keep, they also made a point of signing the hottest names in content creation so that the user, the viewer, was getting full value from live streaming. These focuses have helped propel the platform to where it is now.

What Does KICK Have to Offer?

KICK has always put its words into action. From the get-go, it offers streamers 95/5 splits, rewarding and acknowledging creators for their hard work. It also allows creators to multistream without limits, allowing them to reach their audience in different places. In addition, KICK also offers the KICK Creator Incentive Program (KCIP for short). This is a monetary incentive that rewards creators for organic interaction and engagement. And this is just the tip of the iceberg, as KICK has so much more it plans to put on the table to help disrupt and innovate the livestreaming scene. If you want to be the first to know about what’s coming, feel free to follow KICK on social media.

How Can I Learn More About KICK?

If you’re interested in learning more about KICK, hearing some behind-the-scenes information, and throwing your voice in the conversation, Eddie Craven and Andrew Santamaria host a weekly live podcast called Kick Talk. Each episode features a guest streamer or notable figure in the livestream industry, talking about livestreaming as a whole and what more KICK could do for its users. You can catch these streams on Eddie’s official KICK account every Saturday.

How to Stream on Kick.com

With all of the information on where the platform comes from, if you’re looking to get into joining the long list of KICK streamers, it’s simple to get started. First, you’ll need to think of your content personality and how you want to present yourself. Then, you can create an account on the KICK streaming software, choosing your channel and username. Once you’ve done all of that, though, you’ll need to work hard to build your audience. Luckily, there are resources and user stories that you can take advantage of for advice on how to do exactly that.